Look Book #2

Look: Bird Lady

Book: Saatchi & Saatchi – The Inside Story
“The rise, fall, and rebirth of the world’s most influential advertising agency.

Charles was the artist, Maurice the business whiz. They were a pair of Iraqi-born, Jewish brothers with an easy-to-remember last name, which, with the addition of an ampersand and their peculiar genius for publicity, quickly became the most recognizable in advertising. Theirs was one of the phenomenal success stories of the 1980s.” (read more)

Look: Wool, Fur & Salsa Dancing

Book: The Hard Truth About Soft Skills
Whether near the beginning or end of a career, Klaus (BRAG! The Art of Tooting Your Own Horn Without Blowing It) sees future professional growth dependent upon identifying and correcting self-sabotaging interpersonal behavior. Klaus illustrates each behavior’s professional importance with stories from her work as a career coach. These soft skills run the gamut from handling critics (including one’s own internal critic) to bragging. Her practical advice is delivered in the conversational style of a one-on-one session with a personal coach. The learn-by-example counsel may be helpful for those entering such situations as annual performance reviews—whether giving or receiving them—and public speaking. The volume is recommended for those who are in need of a more personable approach to rising up professionally. (read more)

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