Category Archives: Announcements

TORONTO NYE: you’re invited!

how will you be ringing in the new year? our friends are hosting two of toronto’s hottest NYE events + you’re invited!

the always dapper diego of @PERFECTOMag invites you to wind it up at the beaconsfield! (details on the facebook event page)

april wozny, the hostess with the mostest, will be co-hosting a modern masquerade ball @ easy & the fifth! (check the facebook event page for details + ticket info)

we wish you all a happy new year + hope to see you soon. CHEERS!


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Filed under Announcements, EVENTS

What’s Your Sign?

we’re both scorpios. yeah. ’nuff said. our birthdays are coming up + we thought we’d celebrate by throwing together a little promo for YOU! our most sexy customers.

i absolutely loved the little mermaid + this was my favourite bathing suit. i think this was taken at disney world with my pops and fam. i was obvs a saucy kid.

my thighs have never looked better. – helena 5 yrs old #ilus #pretty

my mom would often dress me in the same way my dad would dress. i still dress the same. i’m pretty sure my mom posed me like this & had me say “how YOU doin’?” or something to that effect. – jodee 5 yrs old #malaya #freedom

from October 23 to November 21 – TELL US YOUR SIGN + get 15% OFF your pretty freedom clothing purchase! it wouldn’t hurt if you included a flirtatious winky-wink 😉 we scorpios love that kinda stuff!

see you soon.


Filed under Announcements, Sales

Mike Riley @ Pretty Freedom!

we’re proud to introduce another new member into the ever-growing pretty freedom family! meet mike riley: a creator of fantastic things – namely, these finger-lickin rings made from antique spoons. fun for boys & girls!

*exclusive* to pretty freedom & now available in-store!


Filed under Announcements, Mike Riley, Product

WiLD MOON JEWELRY @ The Ossington

heads up, toronto! you’re invited to celebrate the release of WiLD MOON JEWELRY: (one of the talented designers & artists carried within the pretty freedom fam jam)

WiLD HeArts

an example of creative endeavors
an emancipation of fears together
an exhibition of black art
come one come all:

+ purple hearts album release and listening party
+ WiLD MOON JEWELRY silent auction and market

july 16, 2011
61 the Ossington
doors & market @ 7 pm
performances @ 10:30 pm

music by phantom signal + jah grey + Dj sean sax
see you there!

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Good in The Hood!

we love the fact that our store is located in one of toronto’s most “ecclectic” neighbourhoods – there’s always something going down & it’s certainly chockful of all sorts of “characters” (including US! WOOHOO!!!). so here’s a little low down of what’s poppin’ & what’s GOOD in the ‘hood!

1) we recently noticed the new bike racks along upper augusta! (sorry, slow news day.)

2) the good ol’ “a buck’s life” building is finally getting a makeover & we’re stoked to know that SONIC BOOM will be moving in! hello new neighbours!

3) however, with the many changes going on along augusta – we’re saddened to see our homies at the lusitania supermarket have closed their doors. after almost 30 years! we’re going to miss them & their deli slices. (we shot our first promo ad in their fruit + juice aisle!)

4) on a lighter note: the fine folks at whippersnapper have created a community altar located at the end of lower augusta (& dundas) using recycled materials + found objects – we’re obviously big fans of this project!

5) this sunday: our neighbours at KAPISANAN will be hosting a FILIPINO YARD SALE!!! all proceeds will go towards KAPISANAN, so swing by!

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Filed under Announcements, Good in the Hood

SALE: Red Light Special

it’s summer. you wanna have your fun & look damn good having it, but your bank account could sure use some TLC. which is why we’ve devoted half of our store to our RED LIGHT SPECIAL!

that’s right, all vintage items beyond the magical divider (where the pretty manila cream walls turn into sexy dark coco) are 50% OFF! we’re crazysexycool like that. just let the red light guide your way!

from selected rompers, dresses, shorts, shoes, bag ladies, skirts, trunks & MORE! sale begins FRIDAY JULY 8th, 2011 & runs through the month of JULY.

baby it’s yours. all yours.
if you want it tonight.
we’ll give you the red light special.
all through JULY…

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*ANNOUNCEMENT* 5×5 Clothing @ Pretty Freedom!

we’re proud to introduce, yet another, pretty freedom exclusive! 5×5 clothing.

5×5 is a group of 5 Canadian ladies, 22-30 years old, and inspired by the DIY styles of Thailand’s artistic community. Fashion hungry and looking to stand out in a crowd, we are motivated to create unique, limited-run clothing for babes like ourselves.

So what makes us different? Our clothes are manufactured by Thai seamstresses working out of their own homes, earning wages far greater than they normally would. Each piece is hand-crafted and loved to the stars. The clothes come in ultra-limited runs and material is personally sourced from end of roll fabrics.5×5 clothing

WELCOME 5×5. the scarface jumper, the lolita short (with heart pocket detail!), the peggy bundy skirt & more! we dig their styles & we dig their business model. feel-good fashion! (not to mention, these ladies are equal amounts NICE as they are SPICE! ooh-lala!) for a look at the entire collection, or to meet all the spicy ladies behind the designs & the details – check out their website.

here’s a look at some of the 5×5 items we’ve incorporated within our displays of pretty freedom vintage. they blend in quite nicely!

now available in store!

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Filed under 5x5 Clothing, Announcements, LookBook, Merchandising, Product