PHOTO SERIES: Golden. Girls. Night.

photo series: golden. girls. night.
trend alert: thank you for being a friend.

role models: asia, farhia, kirsten + selamawit
hair + makeup: DIY

creative hustlin’ + photography + styling: pretty freedom
art direction + layout: diego armand @ studio PERFECTO (perfectomag.com)

we recently invited the maker of WiLD MOON jewelry + 3 of her girlfriends for a fun little photoshoot @ pretty freedom. real friends = real good times. (check out the rest of the photos on our facebook page!)

CHEERS! *cue golden girls theme song*

PHOTO SERIES: Fever.

as part of our “PRETTY FREEDOM FTW: Fall Thru Winter” photo series/lookbook, we teamed up with diego armand @ studio PERFECTO + photographed 4 spicy customers throughout our neighbourhood. 4 pretty freedom looks + a total of 24 pretty freedom outfits.

look 4 of 4? simply put… FEVER. check out the entire fever. series in our *FACEBOOK ALBUM* & holler if you see any items you like!

photo series: fever.
trend alert: hot stuff

role model: annalie
hair + makeup: DIY (annalie)

creative hustlin’ + photography + styling: pretty freedom
art direction + layout: diego armand @ studio PERFECTO (perfectomag.com)

this is annalie. born in tripoli, libya + raised in edmonton, alberta – annalie has been heating things up throughout various area codes her entire life.

when she’s not hopping on a plane or workin it as a regional sales rep for brands like rvca, etnies, emerica, altamont – she enjoys spending time with her dog Kula + lip-syncing to songs by her fashion icon, SELENA.

“i’m all about the bustie-caca. google it.” – annalie

see more of annaliie in our *FACEBOOK ALBUM*.

PHOTO SERIES: United. Colours.

as part of our “PRETTY FREEDOM FTW: Fall Thru Winter” photo series/lookbook, we teamed up with diego armand @ studio PERFECTO + photographed 4 spicy customers throughout our neighbourhood. 4 pretty freedom looks + a total of 24 pretty freedom outfits.

look 3 of 4? UNITED. COLOURS. check out the entire united. colours. series in our *FACEBOOK ALBUM* & be sure to check out our other looks. (just holler if you see any items you like!)

photo series: united. colours.
trend alert: vivrant things

role model: tala
hair + makeup: DIY (tala)

creative hustlin’ + photography + styling: pretty freedom
art direction + layout: diego armand @ studio PERFECTO (perfectomag.com)

this is tala. she’s a beautiful collaboration of filipino flavour + hungarian hotness.

tala is a designer + a muscian + a dancer + a photographer + a choreographer + a big fan “the real housewives of (anywhere).”

she’s currently busy hustlin’ towards her master of arts in fashion at ryerson university + has recently just started taking flamenco dance lessons.

“fascinated with interactions between multiple artistic disciplines, and the power of performance and show in large productions, tala kamea is always interested in artistic collaborations of any nature.” – tala

see more of tala in our *FACEBOOK ALBUM*.

PHOTO SERIES: Pretty. Boy.

as part of our “PRETTY FREEDOM FTW: Fall Thru Winter” photo series/lookbook, we teamed up with diego armand @ studio PERFECTO + photographed 4 spicy customers throughout our neighbourhood. 4 pretty freedom looks + a total of 24 pretty freedom outfits.

we kicked things off with super. natural. eleanor. look 2 of 4? PRETTY. BOY. check out the entire pretty. boy. series in our *FACEBOOK ALBUM* & stay tuned for the next 2. (just holler if you see any items you like!)

photo series: pretty. boy.
trend alert: handsome girls

role model: kathleen
hair + makeup: DIY (kathleen)

creative hustlin’ + photography + styling: pretty freedom
art direction + layout: diego armand @ studio PERFECTO (perfectomag.com)

this is kathleen. she’s a registered nurse at sickkids – the health-care community dedicated to improving the health of children. pretty boys + girls, alike.

kathleen recommends dancing alone in your room + playing robyn in the shower as part of a complete breakfast.

“she’s smart, like a doctor with a real good rep…” – #WHATTAWOMAN #SaltNPepa

see more of kathleen in our *FACEBOOK ALBUM*.

PHOTO SERIES: Super. Natural.

as part of our “PRETTY FREEDOM FTW: Fall Thru Winter” photo series/lookbook, we teamed up with diego armand @ studio PERFECTO + photographed 4 spicy customers throughout our neighbourhood. 4 pretty freedom looks + a total of 24 pretty freedom outfits.

first up? SUPER. NATURAL. check out the entire super. natural. series in our *FACEBOOK ALBUM* & stay tuned for the next 3. (just holler if you see any items you like!)

photo series: super. natural.
trend alert: keepin’ it REAL

role model: eleanor
hair + makeup: DIY (eleanor)

creative hustlin’ + photography + styling: pretty freedom
art direction + layout: diego armand @ studio PERFECTO (perfectomag.com)

supernatural: “departing from what is usual or normal especially so as to appear to transcend the laws of nature”

this is eleanor. she was born in st. john’s, newfoundland. eleanor helps people with her natural intuition and super awesome hands as a registered massage therapist.

cats make her smile + in her spare time, she likes to get cray-cray makin’ music with her band mirror phase.

“touching styrofoam causes a crazy sensation down my spine and burns my fingers. i fear the foam.” – eleanor

see more of eleanor in our *FACEBOOK ALBUM*.

PHOTO SERIES: Missed The Bus

a few weeks ago, we asked a group of friends to style eachother head-to-toe in pretty freedom. we gave them a disposable camera. the rest was up to them.

take a look at the fun precious moments they captured (along with their well-styled color coordinating)! *FACEBOOK ALBUM*

big thanks to michaela, jynessa & dino. full cred goes to them for hair, make-up, styling, modeling & photography!