Tag Archives: toronto fashion

PHOTO SERIES: Golden. Girls. Night.

photo series: golden. girls. night.
trend alert: thank you for being a friend.

role models: asia, farhia, kirsten + selamawit
hair + makeup: DIY

creative hustlin’ + photography + styling: pretty freedom
art direction + layout: diego armand @ studio PERFECTO (perfectomag.com)

we recently invited the maker of WiLD MOON jewelry + 3 of her girlfriends for a fun little photoshoot @ pretty freedom. real friends = real good times. (check out the rest of the photos on our facebook page!)

CHEERS! *cue golden girls theme song*

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The Weekly TOP 40!

AMAZING royal blue poncho-cape-thingy // $65

women’s size 7 // $28

woolrich women’s small // $51

these items & more can now be found in-store! feel free to browse through our newest selection of fresh goods (hand-picked by us every week!) on our FACEBOOK PAGE.

see you soon.

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The Weekly TOP 40!

sweater $35

chucky knit sweater/sweater dress $35

wool jacket $65

these items & more can now be found in-store! feel free to browse through our newest selection of fresh goods (hand-picked by us every week!) on our FACEBOOK PAGE.

see you soon.

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The Weekly TOP 40!


shoes @ pretty freedom $25


mumbum pants @ pretty freedom $32


coat @ pretty freedom $85

these items & more can now be found in-store! feel free to browse through our newest selection of fresh goods (hand-picked by us every week!) on our facebook page.

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PHOTO SERIES: Super. Natural.

as part of our “PRETTY FREEDOM FTW: Fall Thru Winter” photo series/lookbook, we teamed up with diego armand @ studio PERFECTO + photographed 4 spicy customers throughout our neighbourhood. 4 pretty freedom looks + a total of 24 pretty freedom outfits.

first up? SUPER. NATURAL. check out the entire super. natural. series in our *FACEBOOK ALBUM* & stay tuned for the next 3. (just holler if you see any items you like!)

photo series: super. natural.
trend alert: keepin’ it REAL

role model: eleanor
hair + makeup: DIY (eleanor)

creative hustlin’ + photography + styling: pretty freedom
art direction + layout: diego armand @ studio PERFECTO (perfectomag.com)

supernatural: “departing from what is usual or normal especially so as to appear to transcend the laws of nature”

this is eleanor. she was born in st. john’s, newfoundland. eleanor helps people with her natural intuition and super awesome hands as a registered massage therapist.

cats make her smile + in her spare time, she likes to get cray-cray makin’ music with her band mirror phase.

“touching styrofoam causes a crazy sensation down my spine and burns my fingers. i fear the foam.” – eleanor

see more of eleanor in our *FACEBOOK ALBUM*.

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PHOTO SERIES: Missed The Bus

a few weeks ago, we asked a group of friends to style eachother head-to-toe in pretty freedom. we gave them a disposable camera. the rest was up to them.

take a look at the fun precious moments they captured (along with their well-styled color coordinating)! *FACEBOOK ALBUM*

big thanks to michaela, jynessa & dino. full cred goes to them for hair, make-up, styling, modeling & photography!

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The Weekly TOP 40!

woop! woop! you know the drill. 84 new items for you to peruse – we’ll make this short & sweet ’cause you oughta be focusing on homework, no?

if you see anything you like (info, sizing, pricing, etc.) feel free to email us@prettyfreedom.com, tweet us, call (416) 551-8100 or message us through our facebook LIKE page!

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