TORONTO NYE: you’re invited!

how will you be ringing in the new year? our friends are hosting two of toronto’s hottest NYE events + you’re invited!

the always dapper diego of @PERFECTOMag invites you to wind it up at the beaconsfield! (details on the facebook event page)

april wozny, the hostess with the mostest, will be co-hosting a modern masquerade ball @ easy & the fifth! (check the facebook event page for details + ticket info)

we wish you all a happy new year + hope to see you soon. CHEERS!

Leave a comment

Filed under Announcements, EVENTS

Introducing: THIS X THAT

whenever we see the prices of amazing designer clothing, we channel our inner ADELE + sing aloud “nevermind i’ll find someone like youuuuuu-ooouuu…” #UGLYCRYING

our kickass social media interninja, geri, has been working on a new blog feature called THIS X THAT. she’ll compare designer goods to our second-chanced finds + let you be the judge. afterall, the choice is YOURS! “you can get with this, or you can get with that! you can get with this, but this is where it’s at.”

*note: these items have already sold. (the price was right!) but you can expect to see more THIS X THAT in the new year.

see you soon!

Leave a comment

Filed under Geri, THIS X THAT

#BOXINGDAY @PrettyFreedom

holiday hours:
thursday 22nd + friday 23rd (12PM-8PM)
saturday 24th (12PM-6PM)
sunday 25th (closed)
monday 26th (12PM-8PM) #BOXINGDAY

yup. we’re CRAZY! december 26th #BOXINGDAY @prettyfreedom. take any 2 items for $25 (tee’s, blouses, sweaters, cardigans, dresses, pants, sequins, silks, knits, skirts, jackets, coats etc) mix it. match it. make it yours!

*sale excludes full fur jackets + jewelry

Leave a comment

Filed under Sales

Back in the holiDAY WINNERS!

*DRUMROLL* big love to everyone who entered our holiday gift-away! and also to our generous pretty freedom hustlers for donating their handmade goods! here are the WINNERS:

1) scouts handmade jewelry + $25 gift token! WENDY RORONG (via in-store ballot)

2) its your life shop jewelry + $25 gift token! IRIS KARUNA (via facebook)

3) NO FRIENDS friendship bracelet + $25 gift token! NAVI LAMBA (via twitter)

4) mykel ryley spoon ring + $25 gift token! JANA MADHATTER (via facebook)

5) SHIFTY jewelry + $25 gift token! RACHEL KORMAN (via in-store ballot)

6) WiLD MOON earrings + $25 gift token! MADELIENE LAFOREST (via facebook)

7) $50 gift token! MARION MORRIS (via in-store ballot)

stay connected for updates + more gift-aways throughout 2012. HAPPY HOLIDAYS Y’ALL!

Leave a comment

Filed under Uncategorized


no need to buy gifts when you can WIN them! we’re giving you a chance to WIN 1 of 7 pretty freedom GIFT-AWAYS! (retail value $50-$100 each) products from ITSYOURLIFESHOP, SCOUTS HANDMADE, WiLD MOON, NO FRIENDS (friendship bracelets), MYKEL RYLEY (spoon + fork rings), SHIFTY (button earrings + buckle necklaces) + each GIFT-AWAY comes with a $25 GIFT TOKEN (something you might want to treat yourself to).

to enter: simply send us a back-in-the-day photo of you rockin the holidays! or visit us at the store + enter your name into the draw! have a look at some of the photo entries that have already come in. some of them are hilarious + all of them are CUTE!

winners will be drawn DEC. 21 + contacted via email. see you soon!

Leave a comment

Filed under Product

PHOTO SERIES: Golden. Girls. Night.

photo series: golden. girls. night.
trend alert: thank you for being a friend.

role models: asia, farhia, kirsten + selamawit
hair + makeup: DIY

creative hustlin’ + photography + styling: pretty freedom
art direction + layout: diego armand @ studio PERFECTO (

we recently invited the maker of WiLD MOON jewelry + 3 of her girlfriends for a fun little photoshoot @ pretty freedom. real friends = real good times. (check out the rest of the photos on our facebook page!)

CHEERS! *cue golden girls theme song*

Leave a comment

Filed under Photo Series

*HOLIDAY* Deck Your Neck with MCD!

*HOLIDAY* Deck Your Neck with MCD!

for the month of december, melissa clemente designs is offering pretty freedom customers (that’s you!) 25% off any purchase made online.

Helena loves her MCD.

be warned – you’ll likely want something for yourself, as well. have a look through her online store+ put MCD on your wishlist!

Jodee does too!

Leave a comment

December 1, 2011 · 4:13 pm